GC watches

Moments of Smart Luxury

This artistic photography project, officially launched at Basel 2011, aims to celebrate Moments of Smart Luxury around the world and infuse emotion into the Gc brand in a unique and authentic way. During two years, over 100 rising stars in their domain were captured on camera by Brazilian-born Photographer Pino Gomes as, accompanied by their chosen Gc timepiece, they lived their Moments of Smart Luxury: moments reflecting individual expressions of joy, emotion and personal achievement.

Smart Luxury StoryExplore stories from around the globe

Select a region on the map to discover a Smart Luxury story