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Realize your Dream

Smart Luxury is the essence of the Gc brand –a feel good sensation, a feeling we all have in our lives when we know and feel that we have made the right choice. Gc provides “Smart Luxury” in its timepieces by offering the best ratio in quality and fashionable design at an optimal price point, allowing our customers to realise their dream of entry into the luxury world of Swiss watchmaking; The latest Gc advertising campaign expresses this aspirational element of the brand in a luxury lifestyle ambiance where Gc customers can empathize with the stylish dynamic young couple full of the joy of living, realising their dreams in the magnificent environs of the Eden Roc resort in the Swiss town of Ascona – the perfect combination of Swiss prestige and fashionable way of life, just like the Gc brand itself. The advertising campaign was shot by Pino Gomes who shot the original Moments of Smart Luxury campaign for Gc in 2011.

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