Based in Zurich (Switzerland), Pino Gomes is a well-known upcoming name in the photography field, undertaking both editorial and commercial assignments for important European, American and Brazilian clients, including many major names from the world of fashion. Originally from Rio de Janeiro, Pino draws inspiration for his photographs from his experiences as an actor and make-up artist. Constantly experimenting different ways of expressing his vision, he develops images full of contrast and sharpness.
Pino was chosen to shoot Gc’s first Moments of Smart Luxury campaign in 2011, where 100 “rising star” creative personalities from around the world were photographed living out their dreams (their Moments of Smart Luxury) in an emotional black and white photographic medium. This concept was evolved in 2015 for the advertising campaign “Realise your Dream” where the imagery depicts not only the dream of the protagonists but also the dream of the Gc consumer, using the extraordinary light in Ascona playing on the water and stonework for a truly aspirational feeling enhancing the already luxurious environs.